INTRODUCERE IN ISTORIA SCRISULUI SI A CARTII Essays - Free Essays

INTRODUCERE IN ISTORIA SCRISULUI SI A CARTII Essays - Free Essays INTRODUCERE IN ISTORIA SCRISULUI SI A CARTII Vizite: ? Nota: ? i1s6se O FUGARA PRIVIRE ASUPRA MENIRII CUVANTULUI SCRIS La inceput de mileniu III se cuvine sa intoarcem privirile spre inceputurile civilizatiei umane pentru a ne pune cateva intrebari logice si mereu incitante. De ce scriu oamenii ? De cand scriu_? si Cum comunica ei prin scris ? Si daca facem in gand ocolul Terrei, am putea fi uimiti in fata imaginii unui adevarat Turn Babel al scrierilor ajunse pana la noi. Nu stim daca noi putem estima astazi cu exactitate feline de female horse este aportul scrierii ca tezaurizator al formelor de civilizatie si cultura brew omenirii, dar suntem siguri ca niciodata nu se va afla cate descoperiri s-au pierdut racket cauza lipsei cuvantului scris in acele inceputuri beer timpului si cate se vor fi sters odata cu incendierile care au distrus atatea inventii incredintate de geniul omenesc viitorului prin litera asezata pe hartie.O incercare de a calcula measurement feline anume an ajuns la noi noise ceea ce a creat Antichitatea a condus la concluzia ca in prezent detinem numai a patruzecea parte commotio n mostenirea vechii epoci. Nu vi se pare surprinzator de putin? Asa cum suntem siguri ca fara inventarea plugului, a rotii olarului, a strungului s I a razboiului de tesut nu ar fi inflorita azi marea industrie moderna, tot astfel putem sa fim incredintati ca fara nascocirea lui Gutenberg si fara ideea lui Marconi precursorii nostri, care trudind veac dupa veac au impins viata spre prezentul, pe care il traim in acest inceput de mileniu III, n-ar fi infruntat atat de eroic cerbiciile istoriei. De cand preistoria a lasat locul istoriei, oamenii au cautat metode pentru a nu da prada uitarii faptele mari brew timpului lor. Povestite copiilor si nepotilor, ele au trecut prin viu grai clamor generatie in generatie. Dar pentru ca fiecare povestitor simtea nevoia sa adauge sau sa lase la o parte cate ceva racket cele ce el auzise narandu-se, ceea ce se transmitea depasea frontierele istoriei, devenind basm, legenda, balada sau epopee. Pentru a le da mai multa stralucire rapsozii le-au turnat in versuri. Astfel s-au inaltat acele unice monumente brew limbii si civilizatiei eline care sunt cantecele homerice, Iliada s I Odiseea, atata timp nescrise, circuland prin viu grai de la o generatie la alta. Atunci cand cuvantului I s-a simtit rostul de pastrator al cugetarii si sentimentelor umane, scrisul a si inceput sa fie plamadit in forme pe care fantezia fiecarei semintii a gasit-o potrivita intelegerii deal. Mai apoi, oamenii au descoperit mijlocul de a transmite posteritatii viata lor traita, iar ves tile lor aveau sa ajunga acolo unde vorba zisa liber nu putea razbate nestingherita de departarea in timp si spatiu. Astfel gandul cu ideile omului, simtirea cu emotiile deal aveau sa treaca fara vama de la un meridian la altul, de la un secol la altul. Inainte ca primul cuvant sa fi fost fixat prin scris, oare cu ce mijloace isi ajutau oamenii memoria? Cum comunicau intre ei printr-un alt fel de semne care au precedat scrisul ? Se crede ca, spre exemplu, ridicarea unor mormane de piatra, apoi an unor stele funerare, ca forme de a comunica o idee, ar fi fost primii pasi spre inventarea scrierii. Pana la noi a razbit pe calea traditiei populare obiceiul de a-ti face un gesture la batista ca sa-ti amintesti ca stii ca ai de implinit un proiect ori un comision. Este vorba in asemenea exemplificari doar de un fundamental al unor sisteme de comunicare, ce erau intrebuintate in epoca in care se trecea de la preistorie la istorie. Poate ca mataniile, inventate candva de catre calugarii budis ti si folosite pana astazi de catre catolici, nu sunt nici ele altceva decat niste precursoare brew scrisului. Ele ar putea face parte dintr-o preistorie an erei Gutenberg, aidoma semnelor casei, care se intrebuintau chiar ca iscalitura, cand proprietarul nu cunos tea scrisul, sau desenelor de pe stanci facute in epoca de piatra, ele marcand inceputul scrierilor in sisteme sintetice. Racket nevoia de a pastra si transmite unele amintiri s-au creat primele documente intocmite cu ajutorul scrierii pictografice sau ideografice intr-un sistem ce reda numai sensul general, fara a pastra insa textul precise. Inscriptiile ideografice se mai redacteaza s I astazi, respectandu-se o traditie

Dr. Pepper Snapple Group Case Study Essay

Andrew Barker, a brand chief for Snapple refreshments at the Dr. Pepper Snapple Group, Inc., must evaluate whether a beneficial market opportunity exists for another vitality refreshment brand to be created, advertised, and appropriated by the organization in 2008. He has around 3 months to decide the market opportunity. SWOT. Strengths| Weaknesses| * Strong arrangement of driving buyer favored brands * Integrated plan of action * Strong client connections * Attractive situating inside an enormous, developing, and productive market * Broad geographic assembling and dissemination inclusion * Strong working edges and huge, stable incomes * Experienced official administration team| * Currently the main significant household nonalcoholic refreshment organization in the US without a noteworthy marked caffeinated drink of its own * Company bottlers and wholesalers don't serve all zones of the US (by mid 2008, 80% of the US showcase) * Market is as of now established| Opportunities| Threats|. * Integrated plan of action gives chances to net deals and benefit development through the arrangement of the monetary interests of its image proprietorship and its packaging and conveyance organizations * Carbonated refreshments were the fourth biggest nonalcoholic drink classification in the US in 2006 and the fasted developing drink classification * Average US per capita utilization of vitality refreshment consumers expanded by 14% since 2004| . * Industry examiners venture a normal yearly development pace of 10.5% from 2007 to 2011 (down 32% from 2001-2006) which is ascribed to showcase development, expanded cost and bundling rivalry, and the passage of cross breed vitality refreshments, for example, vitality water, vitality natural product drinks, prepared to-drink vitality teas, and vitality colas * Energy refreshment purchasers limit their decision to just 1.4 various brands, which recommends brand steadfastness in this market. * 5 Major brands (Red Bull, Hansen, Pepsi-Cola, Rockstar and Coca-Cola) command the US vitality drink showcase, representing 94% of dollar deals and unit volume. * The vitality drink showcase has experience item expansion and value disintegration as of late * Energy refreshment costs declined 30% from 2001-2006| Basic Issues * Dr. Pepper Snapple Group, Inc. is the main significant household nonalcoholic refreshment organization in the US without a noteworthy marked caffeinated drink of its own. * 5 Major brands (Red Bull, Hansen, Pepsi-Cola, Rockstar and Coca-Cola) overwhelm the US vitality drink showcase, representing 94% of dollar deals and unit volume. Choices. * Do Nothing * The Dr. Pepper Snapple Group, Inc. packaging and conveyance framework ought to present a vitality drink, promoted towards grown-ups, ages 34-54. The Energy refreshment ought to incorporate two flavors, with a normal and sugar free form of every, all accessible in a standard 16 ounce size, as this section represents the most development opportunity (150%). Promoting and consumptions for the new caffeinated drink brand need to roads through internet based life, TV, print, occasion, and so on., as the market is serious and shoppers are incredibly brand steadfast. Publicizing ought to incorporate free presents of the drink, or ‘trials’, to create buzz and get shoppers to attempt the item. The new item ought to have the option to stand apart when close to other caffeinated drinks, possibly bundle it in a one of a kind container, for example, glass. They should flexibly all off-premise retailers, concentrating on the comfort stores first, as they represent the most retail dollar deals, and afterward moving into the grocery stores and mass merchandisers. The new refreshment ought to be evaluated somewhat higher than normal, at $2.50 per single-serve bundle.